Press Release: Southampton FC’s Future of Football program, (powered by Sport Republic and Yolo Group) chose teams focused on sports performance and fan engagement for future collaboration.

May 16, 2023, London UK — Southampton FC moves forward with Turfcoach and Atom Stars who took the top prize in the club’s Future of Football program. The 4-week virtual sprint program, powered by Sport Republic and Yolo Group, offered direct access to Southampton’s business and commercial decision-makers. In a collaborative environment, teams prototyped solutions to build future value for the club, on and off the pitch.

 

Tim Heath, GP at Yolo Investments, and the founder of Yolo Group stated: 

“We were thrilled to see this program guide teams from their novel ideas into actionable and innovative solutions for our partner. Having shared values for innovation and technology means that together with Southampton FC, we can create new opportunities for the club and boundary-pushing businesses,”  

260 Applicants, 2 Winners

Of the 260 original applications to the program — from 45 countries — six teams pitched in the finals for a potential commercial relationship with SFC and for the opportunity to win a £100K discretionary prize pool provided by Yolo and Sports Republic. The St. Mary’s finale was judged by a panel of representatives from the club, Sport Republic, and Yolo Group. The winners, Turfcoach and Atom Stars will go on to further develop their proposal with the club. 

 

Sarah Batters, Director of Partnerships & Marketing for Southampton FC stated:

“It’s been fantastic to work with all the teams involved and to have such a diverse range of organizations. Both Atom Stars and Turfcoach really push the boundaries and are at the forefront of technology in different ways. We would like to congratulate them as the winners and we look forward to working more closely with them in the future.” 

 

With direct and hands-on processes, the program ensured that solutions would be customized for the club, while decision-makers had insights into the teams’ progress and capabilities. The final decision is intended to deliver a win for club fans, management, and partners.

 

Henrik Kraft, Sport Republic, and Southampton FC Chairman stated:  

“Going into the final we knew that the playing field was tight from the progress the teams showcased in week three. Today, we really looked for the potential in these solutions for the club not just now, but down the line. We’re excited to move forward with the winning teams to develop that potential into innovative results,” 

 

The six finalists pitched collaboration solutions ranging from player health and pitch management to virtual environment experiences for fans.

The Winning Teams – Atom Stars & Turfcoach

Atom Stars revolutionizes the way football clubs engage with Gen Z fans by providing an off-the-shelf gamified experience in virtual environments. It allows clubs to experiment at speed and connect with fans in a unique way that will give them a sense of belonging and drive new revenue streams.

 

Jérôme Dewavrin, CEO of Atom Stars stated that:

“We believe we can change the landscape of fan engagement, by empowering Southampton FC, Sport Republic, and Yolo Group with our technologies. Together, we revolutionize the way sports organizations and brands engage, especially with Gen Z fans, by providing off-the-shelf gamified tailored experiences in virtual environments, allowing brands to experiment at speed and embrace this fantastic new channel.” 

 

Turfcoach is pioneering AI for turf management with a smart digital platform and custom sensor. With it, SFC protects players from injuries, reduces turf maintenance costs, increases potential pitch usage time, and benefits coaches by providing a unique data source for optimizing player performance.

 

Christian Theil, CEO of Turfcoach stated:  

“Throughout the program, we were able to interact with a variety of stakeholders at SFC, including groundskeepers, estate managers, and the performance team. This collaborative approach enabled us to craft a tailored business proposal that was fortunately well-received,”   

The Other Finalists

MLA is offering a scientifically valid methodology focused on identifying and reducing the risk of athletes’ injuries. That will allow SFC to maximize athletes’ availability during the season, preserve their market value, and increase the team’s overall competitiveness. MLA’s approach will also help identify academy talents with the lowest propensity to injury and therefore best potential in terms of competitiveness and market value.

CollectID creates a direct-to-fan connection for Southampton FC through physical merchandise. Tapping the jersey with the smartphone allows fans of the Saints to unlock new engaging digital experiences. This enables SFC to create sophisticated fan profiles and build long-lasting relationships, resulting in significant engagement and revenue growth.

Fanprime is offering SFC an opportunity to launch a UK-first support-to-earn loyalty program where the club can now reward fans for their attention and fandom as well as their transactions. With a fully gamified UX and integrated web3 features, we are looking to create a truly unique fan experience to improve fan sentiment and drive revenue.

X-Plora is a Multimedia Guide that bets on AR/VR, AI, Gamification, and Blockchain to revolutionize the visitor experience and engagement with fans, in the Stadium and at home. Their main goal is to improve the fans’ experience (in-stadium and at home) while engaging, promoting sales, collecting more data, and generating better results.

 

Media Contact Details

Contact Name: Heidi Leid

Contact Email: press@yolo.com    

Yolo is the source of this content. This Press Release is for informational purposes only. The information does not constitute investment advice or an offer to invest. 

 

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Press Release: Southampton Football Club, with Sport Republic and Yolo Group, kick off The Future of Football challenge with ten web3 and sport tech startups

 

March 21, 2023, London UK — The Future of Football challenge officially launched this week with an event at St Mary’s Stadium in Southampton. In the following four-week virtual program, teams will rapidly test and pilot their solutions, participate in tailored workshops, and have regular and direct access to Southampton FC, Sport Republic, and Yolo Group decision-makers.

 

Future of Football Draws 260 Applicants

Of the 260 original applicants from 43 countries, Future of Football organizers selected 20 to pitch their ideas to a panel of judges. Half of them now have the opportunity to show decision-makers from Southampton FC, Sport Republic, and Yolo Group how their solutions will support the club’s values of innovation and commitment to its fans and community. 

 

Sarah Batters, Director of Marketing and Partnerships at Southampton FC stated: 

 

“The Future of Football challenge is intended to help us find new ways to engage with our fans or develop our football teams using tech. We’re pleased to see the teams and ideas that will now be focused on helping us achieve those goals” 

 

Teams will be in competition throughout the program with only a select few reaching the finals. At the St Mary’s finale, six teams will pitch for a commercial relationship with Southampton FC and a £100k discretionary prize pool for post-program solution development. 

 

Henrik Kraft, Sport Republic, and Southampton FC Chairman had these words to say:

 

“At Sport Republic, we’re looking forward to seeing how these teams progress through the program and leverage technology to innovate sport and drive club growth. We’re getting a front-row seat to the creation of the future of football,” 

 

Tim Heath, GP at Yolo Investments and Founder of Yolo Group spoke on the developments:

 

“Creating something unique and testing solutions quickly is what Yolo Group and this program are all about. Congratulations to those who have made it that far – the challenge now is to turn plans into reality. After seeing the pitches, I’m now excited to see the outcomes,” 

 

The 10 Final Solutions

The ten teams that will be focused on creating solutions for updated football experiences in the football development or fan engagement space are: 

1. Atom Stars creates quick-to-launch virtual worlds to address real-world problems
2. BeFootball VR brings fans into all aspects of the football experience through XR
3. CollectID connects the physical and the digital to ensure product and experience authenticity
4. Connected Fanatics offers a connected merchandise platform that creates new fan experiences and team connections
5. DIBZ uses SMS to elevate the at-game fan experience
6. Fanprime gamified loyalty solutions for brands with large communities
7. Gemini Sports Analytics enables sports executives to make data-driven decisions with the help of AI
8. MLA uses machine learning insights to predict injuries and improve sport performance
9. Turfcoach leverages AI to inform turf data analytics for pitch management
10. X-Plora upgrades games, tours, and other in-person experiences with AR/VR and gamification

 

About Southampton Football Club

Southampton Football Club is a professional football club that plays in the Premier League, the top tier of English football. Based in Hampshire, on England’s south coast, the club plays its home games in the 32,000-capacity St Mary’s Stadium, a stone’s throw from St Mary’s Church, where the club was formed in 1885. Nicknamed ‘The Saints’, the club’s proudest moment came in 1976 when they beat Manchester United 1-0 in the FA Cup Final at Wembley Stadium.

 

Having been named one of the world’s fastest-growing football club brands in 2015, the club went on to achieve its highest-ever Premier League finish of sixth in 2016 to secure European qualification for a second consecutive season. Proud of its 137-year heritage, but constantly moving forward, the club is renowned for doing things differently and using its strong set of guiding principles to turn potential into excellence, both on and off the pitch.

  

About Yolo Group

Yolo Group brings next-level innovation to the worlds of gaming, fintech, blockchain, and more.

Serving millions of users worldwide, the Yolo Group is committed to putting the customer at the center of the universe via a wide range of fun, fast, and fair products and services, including the pioneering bitcoin-led casino Bitcasino.io and innovative sports betting site Sportsbet.io.

 

Number 26th on the 2022 EGR Power 50 list of leading global operators, the Yolo Group continues to drive crypto adoption and fintech innovation within both the iGaming and entertainment industry via its array of disruptive B2C and B2B brands. 

 

Yolo has rapidly expanded to more than 900 employees of more than 60 nationalities. The Yolo Group continues to incubate and support new brands, developing its vast, expansive ecosystem of people, products, and services. 

   

Media Contact Details

Contact Name: Heidi Leid

Contact Email: heidi.leid@yolo.com     

 

Yolo is the source of this content. This Press Release is for informational purposes only. The information does not constitute investment advice or an offer to invest. 

 

 

The post Ten Teams Join Southampton FC’s Future of Football Challenge appeared first on Bitcoin PR Buzz.

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Source: BPRB Feed

Press Release: Southampton Football Club, with Sport Republic and Yolo Group, kick off The Future of Football challenge with ten web3 and sport tech startups

 

March 21, 2023, London UK — The Future of Football challenge officially launched this week with an event at St Mary’s Stadium in Southampton. In the following four-week virtual program, teams will rapidly test and pilot their solutions, participate in tailored workshops, and have regular and direct access to Southampton FC, Sport Republic, and Yolo Group decision-makers.

 

Future of Football Draws 260 Applicants

Of the 260 original applicants from 43 countries, Future of Football organizers selected 20 to pitch their ideas to a panel of judges. Half of them now have the opportunity to show decision-makers from Southampton FC, Sport Republic, and Yolo Group how their solutions will support the club’s values of innovation and commitment to its fans and community. 

 

Sarah Batters, Director of Marketing and Partnerships at Southampton FC stated: 

 

“The Future of Football challenge is intended to help us find new ways to engage with our fans or develop our football teams using tech. We’re pleased to see the teams and ideas that will now be focused on helping us achieve those goals” 

 

Teams will be in competition throughout the program with only a select few reaching the finals. At the St Mary’s finale, six teams will pitch for a commercial relationship with Southampton FC and a £100k discretionary prize pool for post-program solution development. 

 

Henrik Kraft, Sport Republic, and Southampton FC Chairman had these words to say:

 

“At Sport Republic, we’re looking forward to seeing how these teams progress through the program and leverage technology to innovate sport and drive club growth. We’re getting a front-row seat to the creation of the future of football,” 

 

Tim Heath, GP at Yolo Investments and Founder of Yolo Group spoke on the developments:

 

“Creating something unique and testing solutions quickly is what Yolo Group and this program are all about. Congratulations to those who have made it that far – the challenge now is to turn plans into reality. After seeing the pitches, I’m now excited to see the outcomes,” 

 

The 10 Final Solutions

The ten teams that will be focused on creating solutions for updated football experiences in the football development or fan engagement space are: 

1. Atom Stars creates quick-to-launch virtual worlds to address real-world problems
2. BeFootball VR brings fans into all aspects of the football experience through XR
3. CollectID connects the physical and the digital to ensure product and experience authenticity
4. Connected Fanatics offers a connected merchandise platform that creates new fan experiences and team connections
5. DIBZ uses SMS to elevate the at-game fan experience
6. Fanprime gamified loyalty solutions for brands with large communities
7. Gemini Sports Analytics enables sports executives to make data-driven decisions with the help of AI
8. MLA uses machine learning insights to predict injuries and improve sport performance
9. Turfcoach leverages AI to inform turf data analytics for pitch management
10. X-Plora upgrades games, tours, and other in-person experiences with AR/VR and gamification

 

About Southampton Football Club

Southampton Football Club is a professional football club that plays in the Premier League, the top tier of English football. Based in Hampshire, on England’s south coast, the club plays its home games in the 32,000-capacity St Mary’s Stadium, a stone’s throw from St Mary’s Church, where the club was formed in 1885. Nicknamed ‘The Saints’, the club’s proudest moment came in 1976 when they beat Manchester United 1-0 in the FA Cup Final at Wembley Stadium.

 

Having been named one of the world’s fastest-growing football club brands in 2015, the club went on to achieve its highest-ever Premier League finish of sixth in 2016 to secure European qualification for a second consecutive season. Proud of its 137-year heritage, but constantly moving forward, the club is renowned for doing things differently and using its strong set of guiding principles to turn potential into excellence, both on and off the pitch.

  

About Yolo Group

Yolo Group brings next-level innovation to the worlds of gaming, fintech, blockchain, and more.

Serving millions of users worldwide, the Yolo Group is committed to putting the customer at the center of the universe via a wide range of fun, fast, and fair products and services, including the pioneering bitcoin-led casino Bitcasino.io and innovative sports betting site Sportsbet.io.

 

Number 26th on the 2022 EGR Power 50 list of leading global operators, the Yolo Group continues to drive crypto adoption and fintech innovation within both the iGaming and entertainment industry via its array of disruptive B2C and B2B brands. 

 

Yolo has rapidly expanded to more than 900 employees of more than 60 nationalities. The Yolo Group continues to incubate and support new brands, developing its vast, expansive ecosystem of people, products, and services. 

   

Media Contact Details

Contact Name: Heidi Leid

Contact Email: heidi.leid@yolo.com     

 

Yolo is the source of this content. This Press Release is for informational purposes only. The information does not constitute investment advice or an offer to invest. 

 

 

The post Ten Teams Join Southampton FC’s Future of Football Challenge appeared first on Bitcoin PR Buzz.

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Bitcoin Press Release: Southampton Football Club extended its partnership with blockchain advocate Coingaming Group for 3 years, with a record breaking sponsorship deal. 

 

9th April, 2021, Tallinn, Estonia — Southampton Football Club is pleased to announce that it has agreed to extend its partnership with the Coingaming Group as Main Club Partner for a further three years in a deal that will see their brand, Sportsbet.io continue as the club’s front-of-shirt sponsor.

 

Bitcoin Bonuses 

The deal is the biggest sponsorship agreement in the club’s history and also includes the option for the club to be paid certain performance-based bonuses in Bitcoin at the end of each season, allowing the club the opportunity to take advantage of the new, high-growth currency if it feels it will bring significant future benefits.

 

Positive Community Impacts 

This partnership will allow Sportsbet.io to continue to build on the strong relationship it has built with the club and its supporters in the last year. Since becoming Main Club Partner in August 2020, when they stepped in at short notice to take over the front-of-shirt sponsorship, they have worked tirelessly with the club to create a positive impact in the local community and highlight the importance of safe betting – a duty they take extremely seriously.

 

This work has included their ‘Listen To The Saint In You’ campaign that was launched during Safer Gambling Week, linking up with a number of Saints players to encourage fans to consider the risks before placing a bet.

 

Southampton FC Chief Commercial Officer, David Thomas commented:

 

“The team at Sportsbet.io have built a successful business by challenging convention and disrupting the market, but in a responsible way, and their approach to our partnership with them has been no different.”

“in a short timeframe they’ve proven to be innovative, forward thinking and extremely supportive of the club, our fans and the wider community, and we’ve welcomed the opportunity to develop and promote safe gambling messages together. As such they have become valued partners and we look forward to the next chapter together”

 

Sportsbet have also played a key role in the club’s launch of the Positive Impact Pledge, which enabled start-ups and entrepreneurs to apply for grants to help launch their businesses during the Covid-19 pandemic.

 

Raising Awareness Through Philanthropy 

Most recently Sportsbet.io also donated their shirt sponsorship to the Saints Foundation for the Premier League match against Burnley to help drive awareness of the Foundation’s fundraising efforts as they aim to raise vital funds lost due to the pandemic. This gesture alone helped the Foundation raise thousands of pounds on the day, a figure that was topped up by Sportsbet.io, who very generously donated an additional £10k.

 

CEO of the Coingaming Group Maarja Pärt, added:

 

“Our first season as Southampton FC’s Main Club Partner has already exceeded all expectations. We’ve been inspired by the passion of the club and its fans, and it was an easy decision for us to extend our partnership with the Saints for another three years.

“From the beginning, Southampton have been a perfect match for the fun, fast and fair way we do things at Sportsbet.io. We can’t wait to continue this journey with the Saints, and we’ll be doing everything we can to support the team and its community into the future.

 

Following their short notice appointment as the front-of-shirt sponsor for Southampton FC, Sportsbet have impressed with the hugely positive impact that they have had on the brand and its community. As a result, the Premier League team are happy to extend its partnership with the blockchain innovator until at least 2024

 

For more information about Sportsbet.io, please visit — https://sportsbet.io/

Learn more about Coingaming — http://coingaming.io/

 

Media Contact Details

Contact Name: Bitcoin PR Buzz Press Team

Contact Email: press@bitcoinprbuzz.com

 

Sportsbet is the source of this content. This Press Release is for informational purposes only. The information does not constitute investment advice or an offer to invest. 

 

About Bitcoin PR Buzz: Bitcoin PR Buzz has been proudly serving the crypto press release distribution needs of blockchain start-ups for over 8 years. Get your Bitcoin Press Release Distribution today.

 

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Source: BPRB Feed

Bitcoin Press Release: Southampton Football Club extended its partnership with blockchain advocate Coingaming Group for 3 years, with a record breaking sponsorship deal. 

 

9th April, 2021, Tallinn, Estonia — Southampton Football Club is pleased to announce that it has agreed to extend its partnership with the Coingaming Group as Main Club Partner for a further three years in a deal that will see their brand, Sportsbet.io continue as the club’s front-of-shirt sponsor.

 

Bitcoin Bonuses 

The deal is the biggest sponsorship agreement in the club’s history and also includes the option for the club to be paid certain performance-based bonuses in Bitcoin at the end of each season, allowing the club the opportunity to take advantage of the new, high-growth currency if it feels it will bring significant future benefits.

 

Positive Community Impacts 

This partnership will allow Sportsbet.io to continue to build on the strong relationship it has built with the club and its supporters in the last year. Since becoming Main Club Partner in August 2020, when they stepped in at short notice to take over the front-of-shirt sponsorship, they have worked tirelessly with the club to create a positive impact in the local community and highlight the importance of safe betting – a duty they take extremely seriously.

 

This work has included their ‘Listen To The Saint In You’ campaign that was launched during Safer Gambling Week, linking up with a number of Saints players to encourage fans to consider the risks before placing a bet.

 

Southampton FC Chief Commercial Officer, David Thomas commented:

 

“The team at Sportsbet.io have built a successful business by challenging convention and disrupting the market, but in a responsible way, and their approach to our partnership with them has been no different.”

“in a short timeframe they’ve proven to be innovative, forward thinking and extremely supportive of the club, our fans and the wider community, and we’ve welcomed the opportunity to develop and promote safe gambling messages together. As such they have become valued partners and we look forward to the next chapter together”

 

Sportsbet have also played a key role in the club’s launch of the Positive Impact Pledge, which enabled start-ups and entrepreneurs to apply for grants to help launch their businesses during the Covid-19 pandemic.

 

Raising Awareness Through Philanthropy 

Most recently Sportsbet.io also donated their shirt sponsorship to the Saints Foundation for the Premier League match against Burnley to help drive awareness of the Foundation’s fundraising efforts as they aim to raise vital funds lost due to the pandemic. This gesture alone helped the Foundation raise thousands of pounds on the day, a figure that was topped up by Sportsbet.io, who very generously donated an additional £10k.

 

CEO of the Coingaming Group Maarja Pärt, added:

 

“Our first season as Southampton FC’s Main Club Partner has already exceeded all expectations. We’ve been inspired by the passion of the club and its fans, and it was an easy decision for us to extend our partnership with the Saints for another three years.

“From the beginning, Southampton have been a perfect match for the fun, fast and fair way we do things at Sportsbet.io. We can’t wait to continue this journey with the Saints, and we’ll be doing everything we can to support the team and its community into the future.

 

Following their short notice appointment as the front-of-shirt sponsor for Southampton FC, Sportsbet have impressed with the hugely positive impact that they have had on the brand and its community. As a result, the Premier League team are happy to extend its partnership with the blockchain innovator until at least 2024

 

For more information about Sportsbet.io, please visit — https://sportsbet.io/

Learn more about Coingaming — http://coingaming.io/

 

Media Contact Details

Contact Name: Bitcoin PR Buzz Press Team

Contact Email: press@bitcoinprbuzz.com

 

Sportsbet is the source of this content. This Press Release is for informational purposes only. The information does not constitute investment advice or an offer to invest. 

 

About Bitcoin PR Buzz: Bitcoin PR Buzz has been proudly serving the crypto press release distribution needs of blockchain start-ups for over 8 years. Get your Bitcoin Press Release Distribution today.

 

Source

The post Southampton FC Extend Partnership Deal with Blockchain Leader The Coingaming Group appeared first on Bitcoin PR Buzz.

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Source: BPRB Feed

Source: thinkbitcoins